AYSE BIRSEL & BIBI SECK
Ayse Birsel & Bibi Seck
Principals, Birsel + Seck
The Lisa Roberts & David Selzer Integrated Product Design Lecture
Ayse Birsel and Bibi Seck are the co-founders of Birsel + Seck, a human-centered design and innovation studio that utilizes Birsel’s renowned design-thinking process, Deconstruction:Reconstruction™, to solve old problems in new ways and bring innovative solutions to market.
Birsel grew up in Izmir, Turkey and originally came to the US as a Fulbright Scholar receiving her master’s degree from Pratt Institute in Brooklyn, NY. She has been designing award-winning products and consulting clients on innovation for over twenty years for some of the best brands and Fortune 500 companies including GE, Herman Miller, Hewlett Packard, Johnson & Johnson, Target and TOTO. She is the recipient of the 2001 Young Designer Award from the Brooklyn Museum of Art, the Athena Award for Excellence in Furniture Design from Rhode Island School of Design, and over the years has received numerous design awards, including the IDEA Gold Award and ID Magazine Award for her product designs and office furniture systems.
Seck was born in Paris and spent his formative years in London, Paris and Dakar. During his twelve-year tenure at the French automobile manufacturer, Renault, Seck designed the interiors for awarding winning cars including the compact SUV Scenic I and II, Twingo II and the cargo van Trafic. While at Renault, Seck also designed the F1 Micrograph watch for Tag Heuer. In addition to his projects in the US, Bibi plays a key role in bringing good design practices to West Africa, demonstrating the value of design as an economic resource in developing countries. Bibi has a masters in design from ESDI (Ecole Superieure des Arts Appliques) in Paris and has taught at Strate Collége School of Design and Management in Paris, at Université Technologique de Compiegne, and most recently at Pratt Institute. Seck’s work has won several awards, including Car of the Year Awards for Scénic II and Trafic, and the 2002 Prix d’Horlogerie de Genève.
Birsel and Seck have spoken at the Indaba Design Conference, the Saint Etienne Design Biennale and the IDEA Design Conference Connecting 07. Their award-winning designs span the office, home, bath, toy, retail and automotive sectors.