Israeli born designer, Assaf Eshet strives for innovative designs that create a balance between the playful and the functional. His creations are led by a detailed-oriented yet whimsical curiosity that allows him to push the boundaries of various mediums. His projects range from toy design and inventions to life style products and conceptual art.
Assaf's passion for form and aesthetics began at an early age driven by the daring visuals of skateboarding and the culture of comic art. After finishing his studies in 2000, he opened Assaf Eshet Design Studio specializing in toy design and inventions for leading toy manufacturers such as Fisher Price and Hasbro. Many of his designs are patented and have won numerous prizes while being utilized worldwide in great numbers.