White Towers Revisited
Harvey and Irwin Kroiz Gallery
The Architectural Archives, University of Pennsylvania
220 South 34th Street
Philadelphia, PA 19104
Hours: M-F, 10-5pm
This exhibition takes a second look at a vital moment in the rediscovery of the American commercial landscape. Inspired by their work with Robert Venturi and Denise Scott Brown, the architects Steven Izenour and Paul Hirshorn found in the waning years of the White Tower hamburger chain a lively example of architectural symbolism, communication, and continuous adaptation that remains relevant for their combination of architectural skill and entrepreneurial purpose.
In 1970, Izenour and Hirshorn began locating and photographically recording White Tower locations in Baltimore, Camden, New York, Washington, and in their hometown of Philadelphia. Envisioned first as an exhibition, the project was realized – following the discovery of the vast photographic record kept by the White Tower company – as a remarkable book published in 1980 that was simply titled, “White Towers.” Shown here, are a selection of Izenour and Hirshorn’s color photographs—the exhibition that never happened—along with examples from White Tower Archive (a trove of over 3,000 historic images recently donated to Penn’s Architectural Archives by the company’s founders, the Saxe family).
Curators: Paul Hirshorn and William Whitaker
On view through February 6, 2015