"In the fall of 2014, students from (Jordan)Goldstein’s class were challenged by the Italian design manufacturer Alessi to consider a straight-forward design brief: What would a next-generation standing desk or workstation look like when manufactured by an innovative manufacturer like Alessi? As principal and managing director of international design firm Gensler’s Washington D.C. office, Goldstein created a “skunk works”-like setting for product ideas and innovation by leading his students through a four-phase design process: strategy, ideation, evaluation and to-market planning." - via http://www.core77.com/
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