Joyce Headquarters, Miami, Florida
700 Level Research Studio
Joyce Headquarters, Miami, Florida
Critic: Ali Rahim, Spring 2016
Disjunctive Continuity studied Haute Couture to underline its innovation, new techniques in production, provocative forms of presentation and cutting edge assembly. With a keen interest in fabrication and new materials, and contribution to the developments in the design and manufacturing of garments, the building combines the latest form, materials and technologies with a keen interest in continuity with difference and material qualities to provoke a new way of thinking of continuity in architecture.
The project is to speculate on the flagship headquarters for Joyce, Hong Kong. The program includes a flagship store, a workshop with fitting rooms, a runway, offices and conference rooms, as well as a museum for past collections and art. All the research and development for Haute Couture will happen at this facility, including fashion shows, displays and other modes of presentation as well as the testing of technology, new material and textile developments for the winter and summer seasons. The project aims to collect the world's most provocative fashion designers under one roof. The challenge of the program is to achieve a single architectural entity by balancing the different haute couture labels while giving the individual couture house maximum exposure.
Joyce Boutique Holdings Limited has become a member of Lane Crawford in 2003 and is engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China, operating 66 points of sale. The Lane Crawford Joyce Group is now collecting and actively promoting the products of haute couture houses and testing them in the American market. Miami, Florida, has been selected for the location of a new regional flagship and headquarters, specifically the Miami Design District. Miami has exploded into a well-known destination that attracts the top artists in the world. The city is now home to more than 20 distinct pop-up art events and festivals during the first week of December during the Miami Design Week. At the nexus of North America and Latin America, the Art Basel Miami presents artworks from across the globe. Over 250 of the world's leading galleries participate, drawing over 70,000 visitors each year. This has led Miami to become the hot bed of exciting novel architecture designed by Frank Gehry, Zaha Hadid and Herzog and de Meuron.
Recent developments in the fashion industry include innovations in form, material and technology. New forms in architecture are developed using sculpted surfaces, structural boning and voluminous pleating inspired by nature. These formal techniques include integrating differences into surface continuity with varying opacity and transparency as well as luminosity. Structure is also integrated into the compositions, particularly a new method of structuring and contouring called boning which is constructed by advanced plastics, reducing weight and increasing flexibility and formal definition. In addition to lightweight aluminum and glass, latex and silicones have been refined for the use in new technologies for architecture so that their consistency is ideal for molding and smoothness, while allowing for flexibility in movement. The combination of such design research in the development of architecture brings to the fore a new aesthetic for architecture.