Bruce Mau is internationally recognized for his achievements in design, including visual identities, brand systems, books, packaging, and exhibition graphics. His most recent work applies design tools and concepts to environmental, social, economic, and political problems. Mau’s current design consultancy, Massive Change Network, founded in 2010 together with partner Bisi Williams, is based on twenty-four principles that individuals or a global brand can use to set goals and achieve solutions.
The exhibit offers examples the designer’s innovative solutions for clients like Coca-Cola, the country of Guatemala, and Biomuseo in Panama City, presenting a portrait of a tireless designer at the vanguard of the field’s search for solutions to global concerns. In addition, the exhibition highlights nine of these concepts, beginning with the eponymous “Work on What You Love,” and a display of more than two hundred books that Mau has designed for artists, architects, and clients such as Gagosian Gallery and the Getty Research Institute. Throughout the exhibition, graphics, books, objects, videos, and interactive digital displays highlight the story of each project and its guiding design principle.
On Monday, February 22, 2016, from 5:00 – 9:00 PM on the Penn campus, Bruce Mau, will work with an invited group of Penn faculty and students, and others from Philadelphia’s design community, to apply new ways of thinking to some of Philadelphia’s long-standing urban problems which have led to inequities in areas such as health, education, safety, natural environment, arts and culture, housing, economic development, and public space. This workshop, entitled “Designing the Future with Bruce Mau: How Do We Design a More Equitable Philadelphia,” will foster further collaboration within and outside of the University to achieve shared prosperity throughout Philadelphia.
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