“How much should I sell this for?” is a question nearly every artist has asked themselves. This question can be tricky, as not only is it difficult to quantify the value of art, but the art market is unique in that it doesn’t follow the same rules and logic as typical sales.
While there is no set way to price your art, this post offers tips from art world insiders that you can use to value your work. The expertise in this article is geared towards visual artists without representation, and comes courtesy of:
Heidi Elbers, Director of Exhibitions, New York Academy of Art
Paul Efstathiou, Director of Contemporary Art, Hollis Taggart Gallery
Louky Keijsers Koning, Director, Barbara Hammer Estate, and Principal, Keijsers Koning Appraisals