"SafeStamp" team claims inaugural $50,000 iDesign@Penn Prize

On Monday, the University of Pennsylvania’s Integrated Product Design Master’s program and School of Design awarded a cross-disciplinary group of Wharton and Engineering students $50,000 as winner of the first iDesign@Penn Prize.

Anastasia D’Orazio, WG’16, Ravit Dung, GEN’15, Meet Vora, MSE’15 and Matt McGuire, WG’16 proposed the winning concept, SafeStamp, a security tag for medication packaging which enables immediate point-of-purchase verification designed to reduce counterfeit medication in developing nations.

The jury noted the strength of the market viability for the product as a standout. Judges included Jordan Goldstein, Lecturer in the School of Design and Managing Director & Principal at Gensler, Richard Saul Wurman, Founder of TEDMED and TED, Turi McKinley, Participatory Design Director at frog, Inc., Karl Ulrich, Vice Dean of Innovation at The Wharton School, Brett Topche, Managing Director at MentorTech Ventures, Elliot Menschik, Managing Partner, DreamIt Ventures and Lecturer in Engineering Entrepenurship in the School of Engineering and Applied Sciences.

SafeStamp was one of four finalists that presented its design concept and marketing plan to the panel during a ceremony April 27 held in the Kleinman Forum. 

For details on the iDesign@Penn Prize, visit www.design.upenn.edu/i-design-prize.