Stuart Weitzman School of Design
102 Meyerson Hall
210 South 34th Street
Philadelphia, PA 19104
When representing the School, use “The University of Pennsylvania Stuart Weitzman School of Design” once in every communication. [Note that “Stuart” only appears in the School’s full, formal name.] In running text, “The” is capitalized only when it begins a sentence. In blocks of text, “University of Pennsylvania Stuart Weitzman School of Design” is written without the article. After first reference, "Weitzman" is used for the School, its administrative units, an initiative or person affiliated with the School. For example, “Weitzman students.”
The Weitzman logo and name are two of the School’s most important and visible brand assets, and we all share responsibility to ensure that they are used effectively. The Weitzman logo and Penn shield are graphic manifestations of our tradition and reputation. These symbols play an important role in promoting the Penn brand, so it is important that the logo not be physically altered.
Only authorized student organizations can use “Penn” or Weitzman” in their name. The recommended naming convention for student organizations is “Penn Weitzman”: for example, “Penn Weitzman Women in Architecture.” The use of “Penn Weitzman” in the name links the organization to both the University and the School. In this example, “Penn Women in Architecture” is also acceptable; “PennDesign Women in Architecture” is not acceptable. The PennDesign name was formally retired on February 22, 2019.
Student organizations should not be named in such a manner as to cause confusion with an official entity or activity of the School. Please make sure your use of the Weitzman name is approved by the relevant program office. Student clubs are granted the use of the Weitzman name for their club name only. Student organizations cannot use the Weitzman logo, or parts thereof, in their own logos. Publications and outreach materials for student clubs should include the statement “A Student-Led Initiative/Event” (see below for details).
The School retains the right to control use of the Weitzman School of Design name in any activity that affiliates itself with the School.
The University or School’s name must not be used in any announcement, advertising matter, publication, correspondence, or report, in connection with personal or non-University/non-School activities. In some cases, a disclaimer of University or School endorsement may be required.
Special permission is needed to use the Weitzman logo for a co-branded activity/event if it meets the mission of the School.
To receive permission for use of the Weitzman logo, please contact the Weitzman Office of Communications (news@design.upenn.edu). Be sure to provide the Program or Department affiliation in your request. This ensures that your request will be emailed to the relevant Program Office for review and/or approval. Please note:
Guidelines for Activities with the Weitzman Name
Design Guidelines for Approved Weitzman Logo Use
Student initiatives/events may only use the Weitzman logo with the text “A Student-Led Initiative” (to avoid confusion with official Weitzman School of Design initiatives/events).
When approval is given for use of the Weitzman logo in connection with a student event, that approval does not include use of the logo on merchandise ("swag") associated with the event. Only the Weitzman Office of Communications can authorize use of the Weitzman logo on merchandise, which must be produced by a University-licensed vendor.
If a club or activity includes Weitzman School of Design as part of its name, the text “student-led” must be included in the introductory paragraph. In addition, the following disclaimer text must be included on a website’s home page and on all communications for purposes of authentication:
This website/event is produced and administered by the [Name of Club], an independent student-led organization of the University of Pennsylvania Stuart Weitzman School of Design. All contents are the responsibility of the club.
Or
The [Name of Club] is an independent student-led organization of the University of Pennsylvania Stuart Weitzman School of Design. All content is the responsibility of the club.
Student organizations that receive sponsorship for their events can add sponsor logos to their materials. The use of sponsor logos on materials should in no way suggest endorsement by the Weitzman School of Design. In addition, the use of any sponsor/company logo on student organization materials requires written permission from the relevant entities.
The Weitzman logo does not share space with other logos, except when it is a sponsor.
Weitzman Official Stationery
Students and student organizations may not use Weitzman Official Stationery for their initiatives; it is only for official School use by a Weitzman office/division.
No unauthorized stationary may be printed using the Weitzman name or logo in any of its forms.
Student E-mail and Correspondence
When corresponding with external constituencies as a Weitzman student, you may include information about your expected degree as follows:
Jane R. Doe
Master of Architecture Candidate
University of Pennsylvania Stuart Weitzman School of Design
email@design.upenn.edu
phone number
OR
Jane R. Doe
Master of Architecture 2026 [or: MArch‘26]
University of Pennsylvania Stuart Weitzman School of Design
email@design.upenn.edu
phone number
You are welcome to include the name of your program and/or department as well.
The Weitzman logo may not be embedded as a graphic in any correspondence.
For additional information, feedback, concerns, or support, please contact Weitzman Communications.
By submitting a photo to a Weitzman faculty or staff member, the photographer releases all rights to the image, including the right to disseminate, reuse, reproduce, display, alter, and derive works from the image, to the Trustees of the University of Pennsylvania. The Trustees of the University of Pennsylvania will own any and all rights to photos submitted. In the case of publication, however, Weitzman will make an effort to credit the image to the photographer. When you submit a photo, please include the photographer’s name, contact information (email and phone number), Penn affiliation (if applicable) and short description of the image. You assume full responsibility for permissions and clearance of all photo subjects.
The University of Pennsylvania Stuart Weitzman School of Design may photograph, videotape, and/or record the student’s image or voice and to use or display the image or voice, without compensation, for the following purposes: class; website, student recruitment, fundraising, promotional activities and/or public relations; other. These images/videos may be published in University publications including the Weitzman website and social media sites. If a student does not wish to have their likeness used for these purposes, they may A) refuse and/or move away from a shot; B) file a written request through the Office of Communications (news@design.upenn.edu). The School will communicate intentions when capturing student likeness (when individual is the focus of the image).
Work produced in courses at Weitzman is the property of the student. By participating in a course, each student grants the School a non-exclusive, royalty-free right and license to use, copy, distribute, display and perform such work in any and all media for educational, programmatic and/or promotional purposes. The School will exercise care with respect to student-created materials submitted in conjunction with a course; however, the School does not assume liability for their loss or damage.