This course is an introduction to critical discourse and experimental modes of criticism for designers and non-designers alike. It will use contemporary examples from art, technology, and design to demonstrate how architects and designers can incorporate a theoretical or critical project into their work, as well as how to use these skills to excel in a work environment. Theoretical and practical workshops will explore topics in media, exhibitions, book making, and film as narrative. The class will be structured around discussions with contemporary leaders in critical and discursive thought. Students will develop an experimental critical project through an intensive writing seminar and will use case studies (readings) to demonstrate clear, concise, effective writing that can communicate complex ideas and positions. Rigorous in-class exercises are used to quickly give students tools for good critical thinking and writing. The result will be a book and group exhibition that relates to their personal interests (a theme). These writing and critical skills can be translated to any written material—from dissertations to client emails. Tying together journalistic methods with critical and conceptual practices will prepare students for writing for publications as well as for their own work, from RFP’s to their portfolio website. One-on-one mentoring helps students understand their own goals, needs, and areas of improvement. Alternative ways of thinking are foregrounded, and five specific techniques are examined: Narrative, Evidence, History, Outside Examples, Metaphor.
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