This class, which is a requirement of the Urban Design Certificate Program, focuses on the various ways in which urban design is affected by the opportunities and constraints associated with market conditions, development feasibility, political and community dynamics and the incentives and restrictions applied by the public sector to influence development. The premise of the class ? and its organizing structure ? is that urban development of lasting value requires all of visionary leadership, great design, a demonstration of financial feasibility, and a narrative that establishes value for diverse stakeholders. The class will walk students through the process of proposing and refining a redevelopment plan for a parking lot located in the vicinity of the University of Pennsylvania. Students will be tasked with demonstrating the feasibility of their redevelopment plan from a market, financial, community and public policy perspective. Students will further their understanding of key concepts that drive urban transformation through case studies, presentations, class debates and conversations with leading design, real estate and public sector professionals from the Philadelphia region and beyond.
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