Screenshot from map.septa.org showing colored transit lines overlaid on simplified map of Phildelphia
The website map.septa.org introduces riders to the new wayfinding system.
A masked man wearing glasses is walking through a trolley station
Weitzman alum Camille Boggan shadows a volunteer in eye-tracking glasses during the research phase of the project.
Photo courtesy SEPTA
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The website map.septa.org introduces riders to the new wayfinding system.
Weitzman alum Camille Boggan shadows a volunteer in eye-tracking glasses during the research phase of the project.

Photo courtesy SEPTA

Putting the Eye in Transit: The Research Behind SEPTA’s New Wayfinding System

DesignPhiladelphia Event
Wednesday, October 13, 2021
6:00 pm

210 South 34th Street, Meyerson Hall, B3