Storytelling, How to Effectively Sell Your Ideas

PennDesign welcomes Bresslergroup’s Mathieu Turpault, Managing Partner and Director of Design, and Chris Murray, Design Director.

Storytelling is a key element in any designers tool kit. The best ideas in the world will never have the impact that they deserve if they’re not communicated in clear and compelling ways to potential investors, partners or customers. This seminar will provide students with the tools to structure an effective presentation to sell their ideas and persuade judges and investors. Chris and Mathieu will share a simple, structured approach for storytelling. They’ll help teams develop their elevator pitches and share tips for keeping the audience engaged and interested. 

This is the second event in the iDesign Seminar Series, organized in conjunction with the 2017 iDesign Prize by by Integrated Product Design Master’s Program. The series was opened by Amy Schwartz, PhD, Principal for Empathic Innovation and Director at IDEO.

Upcoming events in the series:

January 20, 2017
How to Fail Early and Often to Achieve Success: Iterating and Prototyping, and Refining Your Ideas
Carla Diana, Lecturer, PennDesign

February 17, 2017
Developing Your Venture’s Economic Model for Growth, Profitability, and Competitive Advantage
Leslie Mitts

The $50,000 iDesign Prize supports a Penn student team in launching an innovative product design venture after graduation. The award is made to an innovative physical product that solves a real problem in the world and is supported by a holistic design, engineering and business plan. Submissions are due March 31, 2017.