PennPraxis is working with SEPTA using eye tracking technology paired with surveys and interviews to capture the authentic user experiences of a diverse range of SEPTA riders. Findings will inform wayfinding design recommendations towards improving customer experience, with emphasis on serving the most vulnerable users. This study will prioritize recruiting subjects from the following groups: (1) New users or infrequent users; and (2) Individuals living with a disability, aging adults, or ESL travelers.
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